Uncle John’s Fruit House Winery is a family-owned-and-operated orchard and cider mill in St. John’s Michigan. As 5th generation cider makers, their focus is on the fruit first to produce a crisp, clean taste.

While working to widen the distribution of their award-winning hard cider, they found that their original brand and packaging was consistently an obstacle. With can designs as our primary focus, we rebranded Uncle John’s with a modern aesthetic influenced by heirloom fruit and classic farm equipment.
Brand Concepting & Design
Art Direction
Package Design

Created with: AUXILIARY



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