Tommy’s Express has built a national reputation for being in the top of its class in both car wash experience and technology. Tommy’s had an opportunity—to endear itself to its customers by tying the car wash experience and the idea of loving your ride to the self-expression inherant in car ownership.

Leaning into short punchy statements, larger-than-life personas, clean cars, and Tommy’s signature red, the “Express Yourself” campaign positions Tommy’s Express as a bold industry leader that hasn’t lost its personality.

Campaign Concepting & Design
Art Direction
Photography Direction
Copy Direction

Created with: Next
Photography: Dean Van Dis
Lighting, Crew, & Studio Services: Lowing Studios
Motion design partner: Ganzo