JR Automation is a global leader in the automation industry. While they had a great base brand identity, it was starting to show its age. A fresh look was needed to match the cutting-edge automation solutions they provide.
The confidential nature of their work left them often wanting imagery. This led us to concept and design a set of abstract animations based on high-level automation processes. These became a cornerstone of a refreshed brand and a highlight of the suite of identity and sales materials.
The confidential nature of their work left them often wanting imagery. This led us to concept and design a set of abstract animations based on high-level automation processes. These became a cornerstone of a refreshed brand and a highlight of the suite of identity and sales materials.
Brand Concepting & Design
Art Direction
Photography Direction
Copy Direction
Created with: Next
Photography: Geoff Shirley
Rendering partners: Dart Frog Creative
Motion design partner: Ganzo
Art Direction
Photography Direction
Copy Direction
Created with: Next
Photography: Geoff Shirley
Rendering partners: Dart Frog Creative
Motion design partner: Ganzo
