Gordon Food Service was looking to differentiate its burgeoning line of plant-based foods in a way that would communicate clearly from store shelves and compete with national brands.
What better way to convey this collection’s makeup than to have the food itself say it?
We created a multi-lingual talk bubble logomark that proudly declares “I’m Plant-Based”. Alongside an ownable color palette, clean food photography, and a pun-loving voice, the brand found purchase with customers, hitting $1 million in sales in its first year alone.
What better way to convey this collection’s makeup than to have the food itself say it?
We created a multi-lingual talk bubble logomark that proudly declares “I’m Plant-Based”. Alongside an ownable color palette, clean food photography, and a pun-loving voice, the brand found purchase with customers, hitting $1 million in sales in its first year alone.
