Midwest distributor Gordon Food Service had a need for individual products to break their established guidelines to increase visibility. The aim was to make certain products viable in both the front and back of house, and avoid a more generic white-label look.
We were brought in on a product-by-product basis (starting with coffee, chips, and pretzels) to create unique packaging that fit the Gordon Choice brand, but was visually competitive with national brands.
We were brought in on a product-by-product basis (starting with coffee, chips, and pretzels) to create unique packaging that fit the Gordon Choice brand, but was visually competitive with national brands.
