Chaco has long been known in the festival scene, and, after years of creative touring with a team of talented outfitters, it was time for something big.

That something was Chaco Footwear’s Traveling Taqueria—a mouthful in more ways than one. It’s mission? To help you find your spirit taco—and your spirit Chaco. The resulting food truck, trailer, and pickup could be seen touring music and film festivals large and small throughout the summer of 2017, giving the gift of free tacos to all.
Brand Strategy
Experience Design

Art Direction
Production Management

Created with: AUXILIARY
Portfolio Photography:
Briana Garza, Caleb M Van Dyke



Thanks for the ︎︎