Bates is a tactical footwear and apparel brand that has built a lot of its customer loyalty through military and government contracts. To appeal to folks in their off-duty hours, they created the Bates Ride Collection—a targeted offering geared towards riders.
The identity relies on strong shapes and diagonals to convey motion, power, and speed. This mark served the Ride Collection well, and it was eventually adopted for the whole Bates brand.
The identity relies on strong shapes and diagonals to convey motion, power, and speed. This mark served the Ride Collection well, and it was eventually adopted for the whole Bates brand.
